With exposure of such gigantic proportions, Sponsors will get unprecedented and unparalleled mileage and thereby enormous business and growth opportunities. Apart from sponsoring the India Stop Over of the Race at Kochi, there are other areas where advertisers will have openings for advertising their brands and services: The months of November and December are the peak tourist arrival period in Kerala. Hoardings, Electronic

Displays, Arches and Bill Boards are ideal avenues for catching the eyes of clients and customers.Among the tourists arriving at Kochi, water cruise is very popular. Hoardings, Bill boards, arches etc along the water ways at vantage points during the months of November and December will attract every tourist resulting in busines promotion. The high visibility of the brands, products and services during the leisurely paced backwater cruise in Kochi is sure to make a huge impact on tourists and the opportunity is not to be missed.

Kerala also has a high volume of traffic on its highways and local roads. Hoardings, arches and electronic displays will lure the potential customers/tourists who visit Kerala during the season, from across the world. The Stop Over of the Race will give a fillip to water sports in Kerala. Concurrently India is witnessing a huge potential of growth in the sports related industries, wares and in the merchandising of Race related fashion industry. The Race is expected to open up floodgates for the markets for all attendant industries.